About us


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Well-coordinated teamwork speaks About Us

We love what we do

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Our working process

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Farmstead Cheeses & Wines was founded in 2003 by Jeff Diamond and in 2023 was sold to the Wine Merchant, Dave Chambers. Dave is continuing Jeff's focus on sustainable, family producers of fine wines, hand-cut cheese and select specialty foods sold within a convivial and educational atmosphere.

We specialize in under the radar and hard-to-find wines and perfectly presented artisan cheeses.

Our tasting program is designed to introduce curious wine lovers with affordable exposure to new wine experiences by featuring the familar next to the obscure so each taster can discover their own favorite.  

Farmstead's entire team brings a passion for and knowledge of food and wine that is deep, pervasive, engaging, and fun.

Dave caught the wine bug in his early 20's, and dabbled in the field for decades while working in data and analytics for various marketing organizations. In 2001 he offered his consulting services to the wine industry and in early 2005, at the end of a 3-year consulting stint for Randall Grahm and Bonny Doon Vineyard, he launched his own firm, the Sideways Wine Club and the 'Tastes of the Valleys' wine bar, as a licensee of Searchlight Pictures. The brand eventually morphed from 'Sideways' to 'Dave the Wine Merchant' in 2010 and operations moved to Northern California - perfectly positioned to notice the 2022 posting when Farmstead was put up for sale by its founder.

Wine Is Life!

We think of wine as a time capsule that contains bits of every hand that played a part in its crafting, plus the weather, the vineyard soils, and the history of the winery and the region and culture that produced it.

There is no better way to appreciate a wine's gestalt than to travel to its place of origin - winemaking regions both domestic and international. Such visits allow us to walk the vineyards and meet growers and producers who share local history, cuisines and wines as they take us through every aspect of their wine. We encourage our staff and customers to join us on these journeys, and anticipate traveling with some of you on organized tours so you to can discover some of the world's most interesting and satisfying wines along with us.

This is where our industry connections can provide a rare 'insiders' view, introducing you to winemakers, Master Sommeliers, cheesemakers, chefs, journalists, bloggers and importers from around the globe. Whether you join us on our travels, meet our guest hosts at an in-store event, or simply soak up our staff's enthusiasm over their favorite selections, you'll leave our shops as a more informed and engaged wine lover.

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About our online store

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One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff.

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Our Team

Our team is an interesting amalgam of enthusiasts who eschew snobbery and attitude as we strive to help you find the right selections for your dinner party, wedding, picnic, or snack. Our current crew consists of trained chefs, former professional musicians, cheese mongers, rock climbers, scientists, grad students and photographers, all united by our love of the world's fine wine and food

A Brief History of (Farmstead) Time

The first Farmstead shop was opened in the Alameda Marketplace in 2003, the second of nine fine food purveyors and eateries that populate the marketplace today. Our second store was opened in 2008 in a former cigar shop in Oakland's charming Montclair Village shopping district.

Both stores feature a broad selection of 50+ hand-cut cheeses, hundreds of boutique wines, and specialty foods and gift items. In addition, each store serves as a pick-up center for our monthly wine clubs that feature great selections from wine regions all over the globe.

We're proud to share that Farmstead has been named Best Cheese Store and Best Wine Store  by the editors of the East Bay ExpressBest Wine Shop many times by the readers of Alameda Magazine, and Best Wine Store in the East Bay by the readers of Oakland Magazine, and one of the Best Cheese Shops in the Country by Gourmet.com

Get More Farmstead

We have an active email/newsletter program with recipes, news, and info about new wines and cheeses and special featured wines and periodic flash sales.  To subscribe, click here.


Our Team

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Mark Jance


Aviana Plummer


Braydon Wilkerson


Kristin Watson


We work through every aspect at the planning

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Our company history and facts

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Design & development process demonstration

A wonderful serenity has taken possession of my entire soul,like these sweet mornings of spring which I enjoy with my whole heart.

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