Beer Ads Rock! Wine ads whimper?

I think it's time I came clean and admitted to you that I am, at heart, a marketing geek.  I used to record the Superbowl so I could catalog the commercials in my collection, and if THAT doesn't define "marketing geek" I don't know what does. 

So it is with great frustration that I watch the beer industry (dominated by a handful of major brands and an ever-shrinking number of micro brands) consistently come out with great ads, while the wine industry founders with minuscule ad budgets.  The answer, of course, is that there are over 5,000 wineries, and only the top 100 or so have significant ad budgets.  The other 4,900 wineries do the best with what they have, but most wine ads are as forgettable as a Lite beer.

If wineries could pool together to create ads as memorable as this one, it could go a long way toward promoting moderate wine consumption as a healthy part of daily life.  But stronger advocates than I have failed at convincing producers of this wisdom.

Have another favorite wine or beer ad?  Post the link in a comment or send it to me in an email and I'll post it if I can find it on YouTube, then we can all vote for our favorite.

Dtwm_color Cheers!
Dave the Wine Merchant
Dave@SidewaysWineClub.com
www.SidewaysWineClub.com

P.S. slmost better than the actual ad is the five minut "Making Of" video.  Wathc it here.

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