The grape thrives, enjoying some of California’s longest growing seasons and one of the longest hang times for Pinot.
The Franscioni family’s ROAR vineyards lie in the heart of the appellation. Founder Gary is a third generation farmer in the region who decided to put land under vine in the 90s. Owning and farming their own vineyard sites allows the family to have a hands on approach every step of the way.
As stewards of the land, all of the ROAR vineyards are SIP Certified, a rigorous certification for sustainable practices.
It is truly a family venture. Gary’s sons Adam and Nick manage the vineyard and winery respectively, while daughter Tamara manages special events at the estates. Rosella’s Vineyard, named after Gary’s wife, is the home ranch, oldest site, and the northernmost estate. It produces wine medium in body with a supple texture, showing an enticing bouquet of red cherries, potpourri, and a touch of cocoa.
On the other hand, the Sierra Mar estate is the southernmost and highest elevation plantings. The southeast-facing exposure, cool climate, thin gravelly loam and granite soils create a plush wine. Displaying dark mountain berries and spice with a backbone of minerality, it is a delicate and sophisticated wine.