Clos des Lumieres BiB Rouge

A surprisingly good Cotes du Rhone - pour this blind for anyone with a nose that turns up at the mention of a boxed wine (guilty, here!) and they'll soon be a former boxed wine snob, begrudgingly admitting "yeah, that's really good".

Then tell them the box holds the equivalent of four wine bottles, so the price comes out to about EIGHT DOLLARS per bottle. And finally, be sure to tell them where you bought it - we'll see them sneaking into the store in a hoodie and dark glasses the next day to avoid recognition while they carry a BOXED WINE to their car.

(Sorry, this wine does not ship well. It is only available for in-store pickup and local delivery)